There are four types of “legal” documents that are commonly seen on websites. Not all are needed. What is needed will depend on what your website does. Your website:
- will need general Website Terms and Conditions;
- an Acceptable Use Policy – if your website permits users to upload content to it; and
- Terms of Sale – if you sell items or downloads from your website.
A quick rundown of the four main types of Website “Legal” documents is set out below, along with an indication of when each document is required; before that, though, a word of caution.
Rule No. 1 – Don’t “re-use” Someone Else’s
Rule No. 1 in relation to website legals is that, no matter how tempting it may be, you should never “re-use” someone else’s website legals for your website. Firstly, this is because each website and business is different and what may be a reasonable set of terms for one business’s website may not be appropriate for your business. Secondly, the likelihood is that the website legals you are copying may have also been copied off someone else’s website. Thirdly, this is copyright infringement.
Website Terms and Conditions
Every website needs these, even if your website is merely a “brochure” site that simply informs users what you do, where you are and how to contact you. Website terms and conditions set out things like the reliance, if any, that may be placed on the content of your website, and excludes any loss or damage anyone suffers as a result of reliance on the information on your website. It also informs users of your IP, such as your trade mark rights and copyrights. There will be other terms and conditions specific to your business that need to be included in the website terms and conditions and this is why a pro-forma set of terms and conditions, or someone else’s website terms and conditions, that have had no professional legal input, are at of little value and will not help protect your business on the Internet.
Privacy policies set out how your business will use the information it collects about visitors to its website or if you sell items or downloads from your website, how your business will use their personal information such as their names and contact details.
Acceptable Use Policy
If your business has a website that allows users to upload content to it then you will need an Acceptable Use Policy. A simple blogsite is an example of this. The Acceptable Use Policy sets out what kind of content users may upload and what they may not upload, and what will happen if they upload material that they are not permitted to upload. Acceptable Use Policies are generally aimed at protecting your business’s website from being used as a platform for the display of obscene, defamatory and vilificatory materials, and the liability that may flow from hosting such material on your website. Accordingly, the Acceptable Use Policy will seek to emphasise that the materials posted on your business’s website are not the views of your business. Your Acceptable Use Policy is also likely to contain provisions to allow the take-down of any materials posted.
E-Commerce – Terms of Sale
If you are selling products from your website, you will need to have a set of terms of sale governing that transaction that your buyers can agree to on making a purchase from your website. These will set out terms specific to your particular industry and products and deal with more pedestrian matters such as payment, delivery, returns and liability.
For ease of use we have packaged these documents up for download at a set price which is includes one hour of professional time. If you would like to purchase these documents online, please select the appropriate document. If you are unsure what document you need, please call us. We’ll help you.
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"Entering the world of trademarks and IP, as a means of protecting our brand both now and in the future, was met with an unclear understanding of where we could turn for assistance. Tim and his amazing team at Marshall IP Group have made the whole process a hassle free one and we confidently recommend their services to anyone wanting to add value to their brand and business. "Read More >
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